Dept of Marketing

Dr. Wilbur Stanton
Professor of Marketing and Director of Analytics, Center for Innovation & Analytics
Office: Kyle Hall 374
I am currently Professor of Marketing and Director of Analytics for the Center for Innovation & Analytics at Radford University. I previously served in several administrative capacities at Radford University to include: Provost and Vice President for Academic Affairs, Senior Vice Provost for Academic Affairs, Acting Vice President for Academic Affairs, Associate Vice President for Academic Administration, Founding Dean of the College of Information Science and Technology, and Dean of the College of Graduate and Extended Education. Prior to joining Radford, I was a tenured professor of Marketing and served as department chair, associate dean and member of the graduate faculty at Old Dominion University. I have also been a member of the graduate faculty at Auburn University and Oklahoma State University. During my career I have served as a consultant to both government and industry in the areas of competitive intelligence, multivariate data analysis, analytics marketing research, and strategic planning. Included among the many companies, agencies, and institutions with whom I have consulted are: The Carter Administration, the Reagan Reelection Committee, NASA, Warner Lambert International, Pepsi Cola, AT&T, AT&T International, AT&T-Paradyne, Lucent Technologies, Proctor and Gamble, IBM. Coca Cola Domestic and International, Telefonos de Mexico (TELMEX), Clorox, Ortho Pharmaceutical (International), Nations Bank, Texize, Del Monte, R.J. Reynolds, and Kodak Domestic and International. I have served as the Associate Director of Quantitative Analysis at Burke International Research Corporation and as a staff consultant to both Burke International and Sophisticated Data Research, Inc.