Jane Machin, Ph.D. is an Associate Professor of Marketing at Radford University. She earned her doctorate in Marketing at The Wharton School, University of Pennsylvania. Prior to becoming an academic Jane worked in international brand management with Unilever PLC. Jane is an energetic educator with experience teaching design thinking, advertising, creativity and innovation. Her research, which examines the intersection of decision making, stigma and consumer wellbeing, has been presented at top conferences in the field, such as the Association of Consumer Research and Marketing and Public Policy Conference, and published in top journals, such as the Journal of Public Policy and Marketing, Appetite and Marketing Education Review. Jane is the recipient of numerous awards for both her research and teaching, including the Marketing Management Association Master Teacher Award, the Thomas C. Kinnear Best Paper Award, the Cengage Pride/Ferrell Innovations in Teaching Competition and The College of Business and Economics Outstanding Faculty Award.