Marketing

I am currently Professor of Marketing at Radford University where I also serve as Associate Dean of the Davis College of Business & Economics. Prior to joining Radford University, I was an Assistant Professor of Marketing at James Madison University. Prior to entering academia, I worked as an information systems professional serving as a computer specialist and management analyst with the U.S. Navy, systems project manager with Advanced Technology, and vice president of Information Technology Solutions. With an interest in marketing research that was created during my graduate studies, I moved into marketing research and analytics consulting serving as vice president of Stanton & Associates, and president of The Strategy Group. I have conducted more than 150 marketing research and consultation projects for a variety of companies and organizations including: AT&T, American Express, Bank of America, Dunkin’ Donuts, J.C. Penney, Lucent Technologies, Nationwide Insurance, National Education Association, Ortho Pharmaceuticals, Pet Industries, Pizza Hut, Telefonos de Mexico, and PT. Telekomuniskasi Indonesia.